Funny what can happen in 24 hours, Facebook cried uncle and reverted back to their old terms of service agreement. Looks like Zukerberg and the senior management team got the message loud and clear from their stakeholders.
Why didn't the Facebook team state right off in plain english that they were not interested in claiming ownership rights to users' creative work and the reasons why the user agreement changed. All it would have taken was a team consisting of Corporate legal consul and the Communciations team consulting Facebook users along the way to come up with something that works for everyone.
The take away lesson is this, consult your stakeholders before making changes to something as important as terms of use.
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