After a brief review of different Web 2.0 platforms to an experienced audience Shewchuk pointed out business is slowly adapting to social media with only a 30% using blogs, RSS feeds, Wikis and social networks. Sources of resistance include senior executives uncomfortable with social media, concerns from the company legal consul and objections to new applications from the IT group. At the same time employee engagement on average are at record lows with some of that blame placed on Corporate Intranets, Web 1.0 technology.
To ensure success with social media as an employee communication tool, Shewchuk recommended make a business case for the particular medium, pick the right application that works for your organization, do not fall into peer pressure for the CEO to have a blog just because his/her competitor has one. Social media can be used for collaboration for projects, storing institutional memory, training and reaching out to internal and external stakeholders.
Shewchuk left the room with the following thoughts, figure out why you want to use social media, does it make sense for your organization, is there a business case to justify, and can social media be integrated into the workflow of your organization?
The parting wisdom from the presentation, Shewchuk pointed out there is no substituting for face to face contact and the printed employee newsletter. Social media while very effective when used correctly, not every employee in an organization has access to a computer and communicators can’t overlook that.
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