One part of the public relations realm I have no interest in is handling publicity for celebrities. I think Billy Bob Thorton's interview this week on CBC Radio One's Q is a good case in point. For those who have not heard the interview, here is the youtube clip, I would not have been so gentle with Thorton if I was in Jian Ghomeshi's chair.
I give credit to the members of The Boxmasters (Thorton's band) for stepping up in the interview while their famous front man was being an asshole. If Thorton is genuinely interested in taking his career in a different direction with his Modbilly band, he scuttled it with is interview behavior. What I found interesting is how fast this spread all over new and old media outside of Canada and how the consensus was not flattering.
Truth of the matter, when the brand (Thorton) itself is behaving erratically in media interviews, that's bad thing and it does not take a PR pro to realize that. Doing a quick scan online the consensus is either Thorton potentially sabotaged his singing career or he is doing a lame attempt at mimicking the erratic behaviour of actor turned rapper Joaquin Phoenix
My suggestion, don't buy Thorton's music on iTunes or the CD, instead check out Wilco's Summer Teeth or Big Star's self titled debut albums.
A Quick Postscript
Billy Bob Thorton and the Boxmasters received a rough ride at Massey Hall opening up for Willie Nelson and have since pulled out of the their Canadian tour. A big surprise? I don't think so.
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