I don't get Foursquare. There I said it, my cool kid wannabe social media guru status has been revoked. As a communicator part of my job description is to leverage a variety of tactics to execute communications plans I create to make my client/employer happy. This includes a whole toolbox of Web 2.0 tactics from this platform, Facebook, Twitter etc.
Foursquare is the shiny new toy for the next 15 minutes, it's an app for your iPhone, Blackberry or Android phone where you can announce your physical presence to your followers/friends and earn badges with the regular visits to certain locations. I don't get it.
Marketers will love it. In conjunction the Foursquare enabled smart phone, merchants can pull up your data so custom pitches could be made to you depending where you are. Think that Tom Cruise film based on the Philip H Dick book Minority Report.
I don't think we are at that level of sophistication yet for a few years yet, I hope. Besides, do you really want to be pitched personally while buying a new pair of jeans the next time you you are visiting Banana Republic?
On a personal level, I jealously guard what I want to keep private and that includes my exact physical location. I think I am staying away from Foursquare, it has too much an Orwellian vibe about it.
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